Our Team

The People Behind the Rankings

We do not guess about Google Maps rankings.

The local SEO space is full of noise. You will find thousands of articles repeating the same generic advice about claiming your profile and updating your business hours. Theory does not drive foot traffic. We cut through the noise with raw data and operational reality. Our team spends every day inside Google Business Profiles. We map proximity signals, audit citation consistency, and track review velocity for actual businesses.

We built Boost Your Map Rank to document exactly what works right now. We test it. We verify it. We publish it. We know the friction of dealing with Google’s automated support loops. We understand the weight of a suspended profile when your phone stops ringing. We bring high-resolution clarity to complex local search problems.

Meet Our Core Team

Duke Isaac Genon, Lead Local SEO Expert

Duke Isaac Genon directs our entire local search strategy. He brings a proven track record of moving businesses from page three of the map pack to the top three spots. Duke built his expertise in the trenches. He spent years recovering suspended profiles, auditing NAP consistency, and optimizing Q&A sections to capture featured snippets.

Duke hates generic SEO checklists. He knows they fail when applied to highly competitive local markets. He focuses on the exact mechanisms that move the needle. He builds citation consistency across 50 plus highly relevant directories. He structures local schema markup to feed Google the exact entity data it wants. Duke has guided HVAC contractors in Phoenix and personal injury lawyers in Chicago through massive algorithm shifts.

He writes our deep-dive technical guides. When Google changes how it calculates distance or relevance, Duke is the one testing the new limits.

Mateo Vargas, Citation and Proximity Analyst

Mateo tracks the algorithm. He maps out the exact distance decay for specific service categories across different cities. Mateo knows exactly which niche directories actually pass authority and which ones are just useless noise. He runs our local grid tracking tests. If a specific category starts showing a tighter proximity radius, Mateo spots it first. He translates that raw data into actionable steps for our readers.

Sarah Jenkins, Review Velocity Specialist

Sarah understands the absolute weight of customer sentiment. She builds systems that generate consistent, legitimate reviews without violating Google’s strict terms of service. She knows how to spot fake competitor reviews and exactly how to escalate them for removal. Sarah covers the operational side of reputation management. She shows our readers how to train their staff to ask for reviews at the exact right moment of customer satisfaction.

Tariq Rahman, Technical Local SEO

Tariq handles the code. He ensures your website sends the right geographic signals to match your Google Business Profile. Tariq writes our guides on local schema, site architecture, and location page structure. He spots the technical blind spots that keep great local businesses hidden from searchers.

Our Editorial Standards

We hold a strict line on what we publish.

Every strategy we share has been applied to a real client campaign. We reject theoretical fluff. We document the exact mechanisms that improve your Google Maps position. If an update kills a tactic, we say so immediately. We do not sugarcoat the difficulty of ranking in saturated markets.

• Data First: We anchor every claim to a real-world consequence or a specific test result.
• No Black Hat Risks: We discuss grey hat techniques so you understand what your competitors are doing. We do not recommend tactics that will get your profile suspended.
• Constant Iteration: Local SEO changes fast. We update our core guides the moment we verify a shift in Google’s ranking factors.

We know you do not have time to read 2,000 words of filler. We get straight to the point. We tell you what is broken, why it matters, and exactly how to fix it.

Connect With Our Experts

We want to hear from other practitioners and business owners. If you have run into a specific problem with a review filter, or if you have a case study about a recent proximity update, reach out to us.

Email our editorial desk directly at [email protected]. Duke or Mateo reads every single submission. We do not use automated replies. You will get a real response from a real local SEO specialist within 48 hours. We also accept guest contributions from verified agency owners who can show actual grid ranking improvements.